Little Kitchen and Bedroom Ads Campaign
The purpose of ads is to get people to request a home survey or showroom appointment. The ads should communicate the quality of LKBC and the services offered. Not gimmicky, not fast sell. Aimed at people who are considering a new kitchen, to catch them and get them to contact LKBC.
Elements to consider
Ad Text
Accompanying each ad carousel are two ad text options. Ad text 1 is geared more towards selling the idea of a new kitchen designed by LKBC. Ad text 2 follows this, but includes the specific elements relating to booking a home survey, showroom appointment and the digital render/VR tour process.
Language
Ad Carousel 1 is a neutral approach that may inspire someone to start thinking about a new kitchen, and make enquiries.
Ad Carousel 2 "Get started on your dream kitchen project!" is a leading statement calling for the user to take action.
Ad Carousel 3 "Big kitchen plans for 2025?" is asking a question, and providing a solution to the user.
Ad Carousel 4 "Dreaming of the perfect kitchen?" is asking a question, and providing a solution to the user.
The purpose of ads is to get people to request a home survey or showroom appointment. The ads should communicate the quality of LKBC and the services offered. Not gimmicky, not fast sell. Aimed at people who are considering a new kitchen, to catch them and get them to contact LKBC.
Elements to consider
- Stunning kitchen photos - speak for themselves to attract interest
- Home design survey - why - discuss what customer wants and start the convo
- Showroom appointment - why - try out appliances, see kitchen hardware in person
- Include where possible key brand appliances to represent what we work with, possibly hook in with brand recognition
- Photos should be punchy to stop a user in their tracks and attract them to engage/swipe. Suggest a good bold feature that is clean, clear and contrasting colours
- Ads/images should be, and work as a 1:1 square image to utilise the platform they're going out on. Facebook/Instagram and mobile phone/tablet. This works well for close-ups/objects/features. However, may need to run a landscape version to show off full kitchens/rooms.
Ad Text
Accompanying each ad carousel are two ad text options. Ad text 1 is geared more towards selling the idea of a new kitchen designed by LKBC. Ad text 2 follows this, but includes the specific elements relating to booking a home survey, showroom appointment and the digital render/VR tour process.
Language
Ad Carousel 1 is a neutral approach that may inspire someone to start thinking about a new kitchen, and make enquiries.
Ad Carousel 2 "Get started on your dream kitchen project!" is a leading statement calling for the user to take action.
Ad Carousel 3 "Big kitchen plans for 2025?" is asking a question, and providing a solution to the user.
Ad Carousel 4 "Dreaming of the perfect kitchen?" is asking a question, and providing a solution to the user.
Ad Carousel 1
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Ad Carousel 2
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Ad Carousel 3
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Ad Carousel 4
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