Social Media for Chiropractors and Osteopathic Treatment
An effective social media presence is an essential tool for ANY BUSINESS. Whether you're an independent practice or part of a nationwide chain. We can help you communicate and represent yourself through the main social media platforms and provide regular content updates on your behalf, leaving you to crack on with work and customer satisfaction.
Social media can be used for Chiropractors and Osteopaths to accommodate a variety of customer expectations as well as promoting the business itself. Sure, pictures of bones and joints are relative but there is a lot more you can feature on social media, including:
What are your opening hours?
What are your prices?
What are your services?
What products do you sell in-store?
Are you offering any deals or special offers? i.e. block booking for appointments
Photos of the premises and facilities
Photos of the staff
Providing healthcare and aftercare advice
What is unique about YOUR practice?
All of these types of queries can be used to create content that breaks up the day-to-day message of "we are a chiropractor etc" and helps reach your customers without banging the same drum over and over. Some even work as triggers that may generate direct custom, i.e. "do you suffer from THIS type of pain?"
Social media can be used for Chiropractors and Osteopaths to accommodate a variety of customer expectations as well as promoting the business itself. Sure, pictures of bones and joints are relative but there is a lot more you can feature on social media, including:
What are your opening hours?
What are your prices?
What are your services?
What products do you sell in-store?
Are you offering any deals or special offers? i.e. block booking for appointments
Photos of the premises and facilities
Photos of the staff
Providing healthcare and aftercare advice
What is unique about YOUR practice?
All of these types of queries can be used to create content that breaks up the day-to-day message of "we are a chiropractor etc" and helps reach your customers without banging the same drum over and over. Some even work as triggers that may generate direct custom, i.e. "do you suffer from THIS type of pain?"
Take a look at this sample social media feed below
Northern Integrative Health Practice
Northern Integrative Health Practice (NIHP) in Durham provides holistic services for your aches, pains, injuries and mental health wellbeing.
Our aim is to help you experience the best quality of life possible by reducing pain, increasing movement, improving sports performance and experiencing peace of mind. Get in touch with us today for a FREE consultation.
https://www.facebook.com/NIHPDurham
Northern Integrative Health Practice (NIHP) in Durham provides holistic services for your aches, pains, injuries and mental health wellbeing.
Our aim is to help you experience the best quality of life possible by reducing pain, increasing movement, improving sports performance and experiencing peace of mind. Get in touch with us today for a FREE consultation.
https://www.facebook.com/NIHPDurham
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Monday
We offer a FREE telephone consultation with staff to discuss your needs and requirements and see what course of treatment is best for you.
#NIHP #NorthernIntegrativeHealthPractice |
Wednesday
Great to hear, Adam, and thank you for the review! View more of our glowing reviews on Facebook: https://bit.ly/nihp-reviews
#NIHPDurham #CustomerReview |
Friday
It's not just for backs! Osteopathy is based on the principle that your wellbeing depends on your bones, muscles, ligaments and connective tissue functioning smoothly together, and recognising the body’s ability to heal itself.
#NIHP #NorthernIntegrativeHealthPractice #Osteopathy |
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Monday
Meet our team of dedicated and passionate staff at NIHP.
#NIHP #NorthernIntegrativeHealthPractice #MeetTheTeam |
Wednesday
We offer a range of services and treatments at our practice in Durham.
#NIHP #NorthernIntegrativeHealthPractice |
Friday
We regularly hear from patients that the NHS is often their first port of call, and increasingly the experience is disappointing. Many NHS physios just don’t have the time to provide important hands-on therapy, and send you off with some exercises to do at home instead.
Your physio at NIHP Durham here in Sacriston will provide hands-on treatment that works! #NIHP #NorthernIntegrativeHealthPractice |
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Monday
Thank you so much for your kind words, Gillian. View more of our glowing reviews on Facebook: https://bit.ly/nihp-reviews
#NIHP #NorthernIntegrativeHealthPractice #CustomerReview |
Wednesday
Experiencing back pain? We can help! Give us a call on 0191 398 0000.
#NIHP #NorthernIntegrativeHealthPractice #BackPain |
Friday
Corrective exercise can benefit EVERYONE! Read more here: https://bit.ly/nihp-corrective-exercise
#NIHP #NorthernIntegrativeHealthPractice #BackPain |
|
Monday
Browse all of our treatments and services and book online via our website with clear costs and times.
#NIHP #NorthernIntegrativeHealthPractice |
Wednesday
We have dedicated treatment rooms and facilities to aid your recovery and improvement. Give us a call on 0191 398 000 for a FREE consultation and see how we can help you.
#NIHP #NorthernIntegrativeHealthPractice |
Friday
Always great to hear such great feedback. Thank you, Kimberley. View more of our glowing reviews on Facebook: https://bit.ly/nihp-reviews
#NIHP #NorthernIntegrativeHealthPractice #CustomerReview |
|
Monday
Browse all of our treatments and services at home and book online via our website with clear costs and times.
#NIHP #NorthernIntegrativeHealthPractice |
Wednesday
Great to hear, Adam, and thank you for the review! View more of our glowing reviews on Facebook: https://bit.ly/nihp-reviews
#NIHP #NorthernIntegrativeHealthPractice #CustomerReview |
Friday
We regularly hear from patients that the NHS is often their first port of call, and increasingly the experience is disappointing. Many NHS physios just don’t have the time to provide important hands-on therapy, and send you off with some exercises to do at home instead.
Your physio at NIHP Durham here in Sacriston will provide hands-on treatment that works! #NIHP #NorthernIntegrativeHealthPractice |
Why upgrade your social media feed?
It's important to use social media to communicate who you are. Give your online presence some personality about the practice, the staff and the services provided. Are clients complementing you? Post those reviews, show people what real, verified clients are saying! Do you offer discounts to particular customers, i.e. NHS or key workers? Say it.
The power of social media
Does your staff wear uniforms or branded clothing? Are they presentable?
If so, show it off with photos. Because if you're showing off your staff looking the part, and your competitors aren't, it elevates you above them. It shows you're proud of how they look, and clients get a sense of what to expect. If a company isn't happy to reveal their staff, it leaves customers thinking, why? Will they be scruffy, and will that reflect their approach to their work? i.e. rude, lazy, messy premises etc
Do you have great client reviews?
If so, show them off! If you have great reviews, showcase them. When a company isn't showing off their positive reviews, customers and clients think why? Don't they have good reviews? Surely if they did, they would be shouting about it.
High quality photos of staff at work
An iPhone allows for quick and easy photos, but the eye of a photographer and a little extra equipment can tell much more of a story in a single image that will help communicate your work. A photo of someone at work can show their dedication to the job, concentration or their friendly, approachable demeanour. Also, people these days expect to be able to see exactly where they're going on social media before they leave the house. Is your premises bright, comfortable, clean, cosy etc.
If so, show it off with photos. Because if you're showing off your staff looking the part, and your competitors aren't, it elevates you above them. It shows you're proud of how they look, and clients get a sense of what to expect. If a company isn't happy to reveal their staff, it leaves customers thinking, why? Will they be scruffy, and will that reflect their approach to their work? i.e. rude, lazy, messy premises etc
Do you have great client reviews?
If so, show them off! If you have great reviews, showcase them. When a company isn't showing off their positive reviews, customers and clients think why? Don't they have good reviews? Surely if they did, they would be shouting about it.
High quality photos of staff at work
An iPhone allows for quick and easy photos, but the eye of a photographer and a little extra equipment can tell much more of a story in a single image that will help communicate your work. A photo of someone at work can show their dedication to the job, concentration or their friendly, approachable demeanour. Also, people these days expect to be able to see exactly where they're going on social media before they leave the house. Is your premises bright, comfortable, clean, cosy etc.
Why have a social media manager?
That's me. While you're taking care of the business, managing staff and customers, I'll be creating and publishing your content. With a range of tools at my disposal, I create content within your business' branding that will effectively engage with your audience and represent your business on a regular, consistent basis. Ensuring your business is being communicated throughout the week without missing a beat, leaving you to do what you do best, and not worrying about this 'social media malarkey'.
