Social Media for Tanning Salons
An effective social media presence is an essential tool for ANY BUSINESS. Whether you're an independent local salon, or a chain. We can help you communicate and represent yourself through the main social media platforms and provide regular content updates on your behalf, leaving you to crack on with work and customer satisfaction.
Social media can be used for tanning salons to accommodate a variety of customer expectations as well as promoting the business itself. Sure, pictures of women with a tan are good, but there is a lot more you can feature on social media, including:
What are your opening hours?
What are your prices?
What are your services?
What products do you sell in-store?
Do you have tanning beds or stand and tan?
Do you offer spray tans?
Are you offering any deals or special offers?
Photos of the premises and facilities
Photos of the staff
Do you work with any local suppliers?
Do you have a loyalty card?
Promote skincare and after tan advice
What is unique about YOUR salon?
All of these types of queries can be used to create content that breaks up the day-to-day picture of tanned customers and products and helps reach your customers without banging the same drum over and over. Some even work as triggers that may generate direct custom i.e. special offers.
Social media can be used for tanning salons to accommodate a variety of customer expectations as well as promoting the business itself. Sure, pictures of women with a tan are good, but there is a lot more you can feature on social media, including:
What are your opening hours?
What are your prices?
What are your services?
What products do you sell in-store?
Do you have tanning beds or stand and tan?
Do you offer spray tans?
Are you offering any deals or special offers?
Photos of the premises and facilities
Photos of the staff
Do you work with any local suppliers?
Do you have a loyalty card?
Promote skincare and after tan advice
What is unique about YOUR salon?
All of these types of queries can be used to create content that breaks up the day-to-day picture of tanned customers and products and helps reach your customers without banging the same drum over and over. Some even work as triggers that may generate direct custom i.e. special offers.
Take a look at the sample social media feed below
Sunshine Tanning Salon
Welcome to Sunshine! We're a modern tanning salon with state-of-the-art bed and vertical units. You'll find our staff friendly and knowledge and happy to help you achieve the very best tan. Call us on 07783665544 or email [email protected]
www.sunshinesalon.com
Welcome to Sunshine! We're a modern tanning salon with state-of-the-art bed and vertical units. You'll find our staff friendly and knowledge and happy to help you achieve the very best tan. Call us on 07783665544 or email [email protected]
www.sunshinesalon.com
Monday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Wednesday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Friday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Saturday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Monday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Wednesday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Friday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Saturday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Monday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Wednesday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Friday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Saturday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Monday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Wednesday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Friday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Saturday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Monday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Wednesday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Friday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Saturday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Monday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Wednesday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Friday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Saturday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Monday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Wednesday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Friday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Saturday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Monday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Wednesday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Friday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Saturday
Sample test
#NotSoWhiteTanningStudio #TanningSalon |
Why upgrade your social media feed?
It's important to use social media to communicate who you are. If every tanning salon is posting photos of people with a tan, then what influences a customer to visit YOUR shop? Are customers raving about you? Post those reviews, show people what customers are saying! Do you offer discounts to particular customers, i.e. NHS or key workers? Say it.
The power of social media
Does your staff wear uniforms or branded clothing? Are they presentable?
If so, show it off with photos. Because if you're showing off your staff looking the part, and your competitors aren't, it elevates you above them. It shows you're proud of how they look, and customers get a sense of what to expect. If a company isn't happy to reveal their staff, it leaves customers thinking, why? Will they be scruffy, and will that reflect their approach to their work? i.e. rude, lazy, messy premises etc
Do you have great customer reviews?
If so, show them off! If you have great reviews, showcase them. When a company isn't showing off their positive reviews, customers think why? Don't they have good reviews? Surely if they did, they would be shouting about it.
High quality photos of staff at work
An iPhone allows for quick and easy photos, but the eye of a photographer and a little extra equipment can tell much more of a story in a single image that will help communicate your work. A photo of someone at work can show their dedication to the job, concentration or their friendly, approachable demeanour. Also, people these days expect to be able to see exactly where they're going on social media before they leave the house. Is your premises bright, comfortable, clean, cosy etc.
If so, show it off with photos. Because if you're showing off your staff looking the part, and your competitors aren't, it elevates you above them. It shows you're proud of how they look, and customers get a sense of what to expect. If a company isn't happy to reveal their staff, it leaves customers thinking, why? Will they be scruffy, and will that reflect their approach to their work? i.e. rude, lazy, messy premises etc
Do you have great customer reviews?
If so, show them off! If you have great reviews, showcase them. When a company isn't showing off their positive reviews, customers think why? Don't they have good reviews? Surely if they did, they would be shouting about it.
High quality photos of staff at work
An iPhone allows for quick and easy photos, but the eye of a photographer and a little extra equipment can tell much more of a story in a single image that will help communicate your work. A photo of someone at work can show their dedication to the job, concentration or their friendly, approachable demeanour. Also, people these days expect to be able to see exactly where they're going on social media before they leave the house. Is your premises bright, comfortable, clean, cosy etc.
Why have a social media manager?
That's me. While you're taking care of the business, managing staff and customers, I'll be creating and publishing your content. With a range of tools at my disposal, I create content within your business' branding that will effectively engage with your audience and represent your business on a regular, consistent basis. Ensuring your business is being communicated throughout the week without missing a beat, leaving you to do what you do best, and not worrying about this 'social media malarkey'.
