WHY YOU NEED A SOCIAL MEDIA MANAGER

Some businesses have an easy product or service they can promote on social media. For example, a coffee shop can post endless photos of gorgeous looking coffee in posh cups and fancy surroundings. AND, people who visit there love to take photos of their gorgeous coffee in their posh cups and fancy surroundings.

But what if your business is a small barber shop. It's a small space and how many photos of a haircut can you post, realistically? There are many barbershop social media profiles that show endless photos of skin fades, haircuts and beard trims. But what does that say about the business? It's not negative, but it shows they cut hair... great but what separates them from another barbershop and why should you care?

That's where we come in.

We see social media as an insight into a business. A window for a social media user to get a glimpse of a business through their preferred social media platform, be it Instagram, Facebook or Twitter.

A company's social media channel is a huge opportunity to show people so much about your business, that you can control and curate. So, taking into consideration a social media profile for a Barbershop, here are a list of ideas for content that we can use to create a social media profile:

• What kind of establishment is it? What's the decor and atmosphere? Is it friendly, laid back or serious?
• Is it child friendly? Dog friendly? Is their plenty of room for parents or friends to wait?
• What services do they provide? How much do they cost?
• What products do they sell?
• What times are they open? Who works what days?
• Are the barber's male, female or both?
• Do staff look friendly and happy?
• Do customers look happy and satisfied?
• Advice on hair care and management.
• Limited offers, discounts and loyalty incentives.
• Does the shop look clean, tidy and respectable?

All of these queries can be answered and presented through well taken photos and editorial content. See a few examples below:

These 6 simple images provide an instant insight into Bell's Barber Shop. From these social media posts, a user can immediately see that:

• A barber and customer are close and friendly
• They offer a wash, cut and dye service
• The decor look very alt/rock and chique
• A list of prices
• A photo of a customer and barber
• Some helpful advice for hair care during winter

If you're a barber running a small shop and cutting hair, it's very difficult to create this content and maintain ongoing social media distribution on a regular basis. Sure, anyone can snap a haircut on a mobile phone and push it to Instagram, but what about Facebook, and Twitter?

We not only take care of the distribution, we take the photos, create the content and manage all 3 social media profiles.

Never worry about your social media profiles again.