Some businesses don’t utilise social media because they feel their business, product or service isn’t something they can show off on social media.
This is wrong. Any business, service or professional can use social media.
Some businesses are set up perfectly for social media, such as coffee shops, eateries and bars where they can post funky photos of coffee, food and drinks with happy customers and good times. But what about less exciting businesses like an accountant, plumber or yoga instructor?
At Caffeinated.Digital, we look at any business or professional and realise the potential for social media. Let’s take an accountant. An absolutely essential profession, but not the most exciting to discuss or engage with. (Apologies to all the accountants out there...)
So how do we address that?
Social media is about communication. So for an accountant, it’s about communicating what services they offer. What qualifications they have. What their prices are. What advice they can provide. Do they work from an office, or will they visit you at home? Do they specialise in the charity/non-profit sector?
Let's look at: "Do they work from an office or will they visit you at home?"
This may not seem immediately important, but offering this service could set one accountant apart from the next. For some self employed/business owners, they may be physically disabled and working from home. An account who can come to their home by appointment would be hugely beneficial for those who find it difficult to travel. If home appointments is something an accountant offers, they should be communicating this service.
How about: "Do they specialise in the charity/non-profit sector?"
Charities and non-profit organisations need an accountant just as much as any other business, but their status may qualify them for particular funding, grants or exceptions. An accountant who is fluent in the charity/non-profit sector could help with tax relief and expenses with a deeper knowledge than a standard accountant.
These are two unique forms of service that could apply to one accountant over another so it makes sense to communicate this on social media. As outlined in our article here, a post could be picked up by a related organisation and shared to those who may require specialist accountancy services for the charity/non-profit sector.