Should I Post Daily?
The short answer is no, but there is more to it than a simple no. It mean seem logical to post more frequently. The more often you post, the more chance you have of being seen, right? Not necessarily.
Social media platforms like Facebook, Instagram and Twitter all have complex algorithms designed to deliver content to their users. Each social platform has different requirements.
Instagram's focus is on rich media, namely photos, graphics and video. The main purpose of its platform is to share visual content in a short, digestible format.
Twitter, is geared up for short bursts of information/communication commonly in text format.
Facebook is more of a combination of the two. It doesn't necessarily matter on the media type, so long as it is engaging.
It's important to consider that if you're posting content on a regular basis to maintain a presence for your business, it won't be as 'consumable' as other types of content, i.e. photography, art, humour etc. So posting product information and promos continuously won't entertain people as much as other content, and won't be interacted with as often. It is this reduced interaction that tells the platform algorithms people aren't as interested and will ultimately be classed 'less interesting'. It is this classification that will lower your exposure to users.
Platforms have an obligation to their users to show them the most relative content to them during their browsing time. They want users to like, comment and/or share as much content as possible to keep the platform active. Capturing a users attention during this short browsing window, i.e. while commuting, having a break or killing time is the key objective.
So if you're sharing frequent content that isn't really engaging with anyone, the platform algorithm is going to ignore your content and ultimately show your posts less and less.
That doesn't mean you shouldn't post regular updates, but consider the frequency and potential engagement. When planning your social media content, typically aim for no more than 1 post per day IF you have a variety of engaging content to post. It's recommended to publish between 3 and 5 posts per week, for standard communications. This leaves room for 'in the moment' content that should be shared there and then.
Post less, be seen more.
If you post periodically, the platform algorithms may push your content into the view of users with more importance because it's something they won't have seen or heard from that day, or the day before. We strongly encourage you post consistently and maintain a brand narrative but be careful not to chase likes and try to be seen every minute of the day.
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